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SEOUL · BEAUTY · EXPERIENCES

K-BeautyYour Korean beauty journey

Choose an experience, understand what happens, and plan your visit using official information.

Find your experienceMedical visits in KoreaMakeup lessons & product guide
Colour comparison illustration; not a diagnosis or a venue photograph.

Find your colours, learn a look, make it part of your trip.

  1. Choose
  2. Check
  3. Visit

K-BEAUTY

Six ways to experience K-Beauty

Choose an experience, understand what happens, and plan your visit using official information.

Colour comparison illustration; not a diagnosis or a venue photograph.
Colour comparison illustration; not a diagnosis or a venue photograph.
Image source & licence

Korea, Beyond Seoul

01 / SINSA · SEOUL

Personal colour

Explore colours for your makeup, hair and wardrobe through a one-to-one consultation.

Color Signal — Sinsa · ColorLover — Seongsu Studio · Color Place — Yeoksam · COCORY Color — Myeongdong · SESE COLOR — Seochon

Compare five providers →
Makeup application: illustrative photograph, not the espoir venue or a branded product test.
Makeup application: illustrative photograph, not the espoir venue or a branded product test.
Image source & licence

Da Na · Image source & licence · Pexels License

02 / YEONNAM · SEOUL

Korean makeup

Explore a personal makeup consultation or learn practical techniques with a makeup artist.

espoir — Yeonnam · Jennyhouse — Cheongdam · Coloré Seoul — Mapo · SOONSOO — Cheongdam Main Branch · A BY BOM — Cheongdam

Compare five providers →
Blow-drying: illustrative photograph, not a listed salon or a Korean salon identification.
Blow-drying: illustrative photograph, not a listed salon or a Korean salon identification.
Image source & licence

Artem Podrez · Image source & licence · Pexels License

03 / MYEONGDONG · SEOUL

Hair styling

Discuss a haircut, styling or hair-care appointment that fits your preferences and travel plans.

AVA Hair — Hannam Yaksu / Seoul Hair Salon · JUNO HAIR — Myeongdong 2nd Branch · SOONSIKI — Hongdae Flagship · Parkjun Beautylab — Gangnam Cheongdam · CHAHONG ROOM — Gangnam

Compare five providers →
Facial cleansing: illustrative photograph, not the spa interior or a treatment result.
Facial cleansing: illustrative photograph, not the spa interior or a treatment result.
Image source & licence

Miriam Alonso · Image source & licence · Pexels License

04 / DOSAN · SEOUL

Skincare & spa

Explore a cosmetics boutique and spa programme, with clear information before making an appointment.

Sulwhasoo Dosan — Spa & Balance Spa · SPA 1978 DONGINBI — Daechi · Banyan Tree Club & Spa Seoul · The Spa at Four Seasons Hotel Seoul · The Belle Spa — Conrad Seoul

Compare five providers →
Olive Young interior in Myeongdong, August 2024; archive photograph, not current stock.
Olive Young interior in Myeongdong, August 2024; archive photograph, not current stock.
Image source & licence

Sgroey · Image source & licence · CC BY-SA 4.0

05 / MYEONGDONG · SEOUL

Try & shop

Compare cosmetics in person and understand the exact item before adding it to your shopping bag.

OLIVE YOUNG Myeongdong Town · CHICOR Starfield COEX Mall · LANEIGE seoul · INNISFREE THE ISLE SEONGSU · TAMBURINS Samcheong

Compare five providers →

Official sources checked · 16 October 2026. Programme availability, price, duration and appointment language must be confirmed directly with the venue. These are independently selected examples, not partner listings.

Business partnerships & registration ↗

MEDICAL KOREA · KHIDI

Medical visits in Korea

Find registered providers and official language support before arranging a consultation.

Illustrated consultation planning steps; not a clinic photograph or medical recommendation.
  1. Verify
  2. Consult
  3. Plan follow-up
Illustrated consultation planning steps; not a clinic photograph or medical recommendation.

Medical Korea’s official directory lists institutions registered to attract international patients, with region and hospital-type filters. Registration is not accreditation or a guarantee of treatment results. Medical care is separate from cosmetics and spa experiences.

Questions for your consultation

  1. Confirm the institution’s Korean name and registration details.
  2. Ask which clinician you will see, and confirm an interpreter or appointment language.
  3. Request a written plan, itemised costs and cancellation terms before paying.
  4. Discuss risks, consent, follow-up, aftercare and your travel schedule with the clinician. Keep a contact for questions after returning home.

The official information centre lists English, Chinese, Japanese and Russian support across its centres. Confirm the language and service available for your appointment.

Find registered institutions ↗Official language assistance ↗Read the medical travel guide →

MY SIGNATURE K-MAKEUP

Make the look yours

Choose your base finish and one feature to emphasise. Keep the other features softer, then adjust the placement to your face. There is no single “Korean face” to copy.

Fresh glow · soft cheeks · peach & warm brown

Tap on a thin base and powder only where needed. Make a softly blended peach cheek your accent, with quiet brown eyes and a light lip tint.

Try steps 1–4, choose cheek placement in steps 12–14, then finish with steps 16–18. Use the product guide below to compare exact shades.

Seoul morning

Thin satin base, brushed brows, a quiet peach cheek and a soft lip edge. Keep the cheek colour as your one accent.

Gallery afternoon

Soft rose cheeks, a neutral eye and a little glow at the cheekbone. Keep your natural skin texture visible.

City evening

A defined outer lash line or a stronger lip colour. Choose which one leads; keep the other features lighter.

These are original styling combinations, not product-effect claims. Choose steps that suit you; a complete 20-step routine is optional.

20 VISUAL REFERENCES · AMOUNT / PLACEMENT / FINISH

A photo guide to your personal look

Each image illustrates one technique or styling decision. The models and demonstrations are AI illustrations; they do not show the named products being tested. Actual product photographs are in the product guide.

AI technique reference: Start with your own shade
01 · AI technique illustration

Start with your own shade

Compare two or three foundation shades along the jaw in daylight. Let them settle before choosing the closest match to your neck. Shade numbers are not interchangeable between brands.

Choose the shade first; then decide how much coverage you want.

Product to compare: LANEIGE NEO Cushion Glow SPF 46+ PA++ 15g*2 (cushion + refill) [Select from 7 Shades]. Check its exact shade and directions.

AI technique reference: Conceal one spot at a time
05 · AI technique illustration

Conceal one spot at a time

Place a tiny amount on a specific area and soften its edges with a clean brush. Keep concealer off areas that already look even.

Let freckles or other features remain visible if you enjoy them.

Product to compare: CLIO Kill Cover Airy-Fit Concealer. Check its exact shade and directions.

AI technique reference: Choose where to powder
06 · AI technique illustration

Choose where to powder

Use a little powder on the T-zone when you want less shine. Leave the cheekbones unpowdered for a softer glow.

A satin base combines a restrained T-zone with luminous cheeks.

Product to compare: innisfree No-Sebum™ Mineral Powder - Loose & Pressed Powder. Check its exact shade and directions.

AI technique reference: Follow your natural brow
07 · AI technique illustration

Follow your natural brow

Brush the hairs into their natural direction before filling gaps. Use your own brow shape as the starting point.

Keep the front of the brow softer than the tail.

Product to compare: rom&nd HAN ALL BROW CARA. Check its exact shade and directions.

AI technique reference: Add a few light brow strokes
08 · AI technique illustration

Add a few light brow strokes

Make short, light strokes in sparse areas and brush through again. Compare the pencil with your hair colour rather than choosing by skin tone alone.

A subtle tail can define the face without a heavy outline.

Product to compare: CLIO Auto Hard Eye Brow Pencil. Check its exact shade and directions.

AI technique reference: Create a quiet eye base
09 · AI technique illustration

Create a quiet eye base

Sweep a small amount of neutral matte shadow over the lid, then soften the edge with a clean brush. Use a tone you like on your own skin.

Keep this soft when lips or cheeks are your main accent.

Product to compare: rom&nd Better Than Palette. Check its exact shade and directions.

AI technique reference: Define the outer upper lash line
10 · AI technique illustration

Define the outer upper lash line

Use short strokes close to the outer upper lashes. Keep the tip away from the waterline and work gently.

A short brown line offers definition without a long wing.

Product to compare: CLIO Superproof Pen Liner. Check its exact shade and directions.

AI technique reference: Separate the upper lashes
11 · AI technique illustration

Separate the upper lashes

Use a light coat on the upper lashes. Remove excess from the wand and keep it away from the eye itself.

One clean coat can be enough for your everyday look.

Product to compare: rom&nd HAN ALL FIX MASCARA. Check its exact shade and directions.

AI technique reference: Try a peach cheek accent
12 · AI technique illustration

Try a peach cheek accent

Place a small amount of peach-toned blush high on the cheek and blend outward. See whether you enjoy it beside your chosen lip colour.

Use peach as a styling option, not a rule about your complexion.

Product to compare: rom&nd BETTER THAN CHEEK. Check its exact shade and directions.

AI technique reference: Try a rose cheek accent
13 · AI technique illustration

Try a rose cheek accent

Build a soft rose shade gradually on the cheek. Compare a gentle touch with a stronger accent before deciding.

Choose peach or rose; these are alternatives, not two required layers.

Product to compare: rom&nd BETTER THAN CHEEK. Check its exact shade and directions.

AI technique reference: Soften the blush edge
14 · AI technique illustration

Soften the blush edge

With a clean brush, blend only the outer edge of the colour. Check both sides from a little distance.

Leave the centre visible if cheeks are your signature accent.

Product to compare: rom&nd BETTER THAN CHEEK. Check its exact shade and directions.

AI technique reference: Place a small highlight
15 · AI technique illustration

Place a small highlight

Tap a little highlight onto the upper cheekbone. Look at it from different angles before adding more.

Skip it if your cushion already gives the glow you want.

Product to compare: rom&nd rom&nd X ZO&FRIENDS DUAL JELLY HIGHLIGHTER. Check its exact shade and directions.

AI technique reference: Remove excess tint
16 · AI technique illustration

Remove excess tint

Wipe excess from the wand onto the inside of the tube opening. Begin with a small amount; different formulas set at different speeds.

Follow the directions for the exact tint you choose.

Product to compare: rom&nd THE JUICY LASTING TINT. Check its exact shade and directions.

AI technique reference: Start lip colour at the centre
17 · AI technique illustration

Start lip colour at the centre

Apply a little colour to the centre of the lips and spread gently. Build the centre if you want a more defined accent.

Choose a shade you love rather than copying someone else’s shade number.

Product to compare: rom&nd THE JUICY LASTING TINT. Check its exact shade and directions.

AI technique reference: Make the lip edge your own
18 · AI technique illustration

Make the lip edge your own

Soften the edge with a clean disposable applicator while the formula allows it. For a sharper look, keep the natural lip boundary more defined.

A soft edge and a clear outline are two different styling choices.

Product to compare: rom&nd THE JUICY LASTING TINT. Check its exact shade and directions.

AI technique reference: Add optional central gloss
19 · AI technique illustration

Add optional central gloss

Apply a little gloss at the centre of the lower lip. Check how the layers feel together and avoid adding more than is comfortable.

Skip gloss for a lighter finish or when you prefer your tint alone.

Product to compare: rom&nd GLASTING WATER GLOSS. Check its exact shade and directions.

AI technique reference: Keep one signature accent
20 · AI technique illustration

Keep one signature accent

Look at the whole face in daylight. Keep the feature you most enjoy—eyes, cheeks or lips—and soften the others if the result feels too busy.

Record the exact shades and placements that you want to repeat.

Product to compare: rom&nd BETTER THAN CHEEK. Check its exact shade and directions.

Compare the 20 actual products

SHORT MAKEUP LESSONS

Cushion, blush and lip tint

See the product example, watch one technique and pause to practise. Choose English, Korean, Japanese or Mandarin Chinese narration.

Open the video player. AI technique demonstrations with actual product examples; not product tests.

FROM INTEREST TO EXPERIENCE

Learn the look. Choose the products. Explore Seoul.

START WITH THE BASICS

Your first Korean beauty routine

Learn what each product does, then choose a few that suit you. A long routine is optional.

AM / BEFORE YOU GO OUT

A simple morning

  1. Gentle cleansing
  2. Moisturiser
  3. Sunscreen
  4. Makeup, if wanted
PM / AT THE END OF THE DAY

A simple evening

  1. Remove makeup, if worn
  2. Gentle cleansing
  3. Optional essence or serum, as directed
  4. Moisturiser

Start with the basics and add one new product at a time. Stop using a product if it irritates your skin. Dermatologist guidance on application order ↗

20 ACTUAL PRODUCT REFERENCES

Know exactly what you are looking at

Match the full name and pack size before shopping. Colour products need a shade choice; the photograph may show a different variant. These are examples for comparing products, not a required shopping list.

COSRX Low pH Good Morning Gel Cleanser official product photograph

01 · Gel cleanser

COSRX

Low pH Good Morning Gel Cleanser

What it does
Cleanses the face.
Pack size
150ml
Shade / variant
Not applicable
Use it at
At the start of your skincare routine, as directed.
Check the exact product & shades
Product photograph source

COSRX brand reference image; copyright belongs to the brand. Official source.

COSRX Full Fit Propolis Synergy Toner official product photograph

02 · Toner

COSRX

Full Fit Propolis Synergy Toner

What it does
An optional watery skincare step.
Pack size
280ml
Shade / variant
Not applicable
Use it at
After cleansing, as directed.
Check the exact product & shades
Product photograph source

COSRX brand reference image; copyright belongs to the brand. Official source.

COSRX Advanced Snail 96 Mucin Power Essence official product photograph

03 · Essence

COSRX

Advanced Snail 96 Mucin Power Essence

What it does
An optional lightweight skincare step.
Pack size
100ml
Shade / variant
Not applicable
Use it at
After cleansing/toner, before moisturiser, as directed.
Check the exact product & shades
Product photograph source

COSRX brand reference image; copyright belongs to the brand. Official source.

Beauty of Joseon Glow Serum : Propolis + Niacinamide official product photograph

04 · Serum

Beauty of Joseon

Glow Serum : Propolis + Niacinamide

What it does
An optional concentrated skincare step.
Pack size
30ml
Shade / variant
Not applicable
Use it at
After cleansing, before moisturiser, as directed.
Check the exact product & shades
Product photograph source

Beauty of Joseon brand reference image; copyright belongs to the brand. Official source.

Beauty of Joseon Dynasty Cream official product photograph

05 · Moisturiser

Beauty of Joseon

Dynasty Cream

What it does
Adds a moisturising layer.
Pack size
50ml
Shade / variant
Not applicable
Use it at
After optional skincare, before daytime sunscreen.
Check the exact product & shades
Product photograph source

Beauty of Joseon brand reference image; copyright belongs to the brand. Official source.

Beauty of Joseon Relief Sun Aqua-Fresh : Rice + B5 (SPF50+ PA++++) official product photograph

06 · Sunscreen

Beauty of Joseon

Relief Sun Aqua-Fresh : Rice + B5 (SPF50+ PA++++)

What it does
Provides the sun protection stated on its local label.
Pack size
50ml
Shade / variant
Not applicable
Use it at
After skincare and before makeup; follow label application and reapplication directions.
Check the exact product & shades
Product photograph source

Beauty of Joseon brand reference image; copyright belongs to the brand. Official source.

LANEIGE NEO Cushion Glow SPF 46+ PA++ 15g*2 (cushion + refill) [Select from 7 Shades] official product photograph

07 · Cushion foundation

LANEIGE

NEO Cushion Glow SPF 46+ PA++ 15g*2 (cushion + refill) [Select from 7 Shades]

What it does
Adds an even layer of colour and coverage.
Pack size
15g cushion + 15g refill
Shade / variant
Reference: 21N1 Beige (verified shade example; general product packshot); compare available variants
Use it at
After skincare and sunscreen; before cheek and eye colour.
Check the exact product & shades
Product photograph source

LANEIGE brand reference image; copyright belongs to the brand. Official source.

CLIO Kill Cover Airy-Fit Concealer official product photograph

08 · Concealer

CLIO

Kill Cover Airy-Fit Concealer

What it does
Adds targeted coverage on small areas.
Pack size
Check the current pack size on the official page
Shade / variant
Reference: 1.5 Fair; compare available variants
Use it at
After a thin base, before powder.
Check the exact product & shades
Product photograph source

CLIO brand reference image; copyright belongs to the brand. Official source.

innisfree No-Sebum™ Mineral Powder - Loose & Pressed Powder official product photograph

09 · Setting powder

innisfree

No-Sebum™ Mineral Powder - Loose & Pressed Powder

What it does
Reduces shine where you apply it.
Pack size
5g
Shade / variant
Reference: Translucent / REGULAR; compare available variants
Use it at
After base and concealer, where wanted.
Check the exact product & shades
Product photograph source

innisfree brand reference image; copyright belongs to the brand. Official source.

CLIO Auto Hard Eye Brow Pencil official product photograph

10 · Brow pencil

CLIO

Auto Hard Eye Brow Pencil

What it does
Fills sparse brow areas with small strokes.
Pack size
Check the current pack size on the official page
Shade / variant
Reference: 1 Natural Brown; compare available variants
Use it at
After brushing brows; before brow mascara.
Check the exact product & shades
Product photograph source

CLIO brand reference image; copyright belongs to the brand. Official source.

rom&nd HAN ALL BROW CARA official product photograph

11 · Brow mascara

rom&nd

HAN ALL BROW CARA

What it does
Adds colour and definition to brow hairs.
Pack size
Check the current pack size on the official page
Shade / variant
Reference: Grace Taupe; compare available variants
Use it at
After brushing and optional pencil filling.
Check the exact product & shades
Product photograph source

rom&nd brand reference image; copyright belongs to the brand. Official source.

rom&nd Better Than Palette official product photograph

12 · Eyeshadow

rom&nd

Better Than Palette

What it does
Adds colour to eyelids; the palette combines multiple finishes.
Pack size
Check the current pack size on the official page
Shade / variant
Reference: 01 Pampas Garden; compare available variants
Use it at
Before eyeliner and mascara.
Check the exact product & shades
Product photograph source

rom&nd brand reference image; copyright belongs to the brand. Official source.

CLIO Superproof Pen Liner official product photograph

13 · Eyeliner

CLIO

Superproof Pen Liner

What it does
Defines the upper lash line.
Pack size
Check the current pack size on the official page
Shade / variant
Reference: 01 Black; compare available variants
Use it at
After eyeshadow; before mascara.
Check the exact product & shades
Product photograph source

CLIO brand reference image; copyright belongs to the brand. Official source.

rom&nd HAN ALL FIX MASCARA official product photograph

14 · Mascara

rom&nd

HAN ALL FIX MASCARA

What it does
Adds definition to lashes.
Pack size
Check the current pack size on the official page
Shade / variant
Reference: LONG BLACK; compare available variants
Use it at
After eyeshadow and eyeliner.
Check the exact product & shades
Product photograph source

rom&nd brand reference image; copyright belongs to the brand. Official source.

rom&nd BETTER THAN CHEEK official product photograph

15 · Blush

rom&nd

BETTER THAN CHEEK

What it does
Adds cheek colour.
Pack size
Check the current pack size on the official page
Shade / variant
Reference: ODI MILK; compare available variants
Use it at
After the base; blend gradually.
Check the exact product & shades
Product photograph source

rom&nd brand reference image; copyright belongs to the brand. Official source.

rom&nd rom&nd X ZO&FRIENDS DUAL JELLY HIGHLIGHTER official product photograph

16 · Highlighter

rom&nd

rom&nd X ZO&FRIENDS DUAL JELLY HIGHLIGHTER

What it does
Adds a reflective accent.
Pack size
Check the current pack size on the official page
Shade / variant
Reference: CLOUD WHITE; compare available variants
Use it at
After blush, on selected high points.
Check the exact product & shades
Product photograph source

rom&nd brand reference image; copyright belongs to the brand. Official source.

rom&nd LIP MATE PENCIL official product photograph

17 · Lip pencil

rom&nd

LIP MATE PENCIL

What it does
Defines or softly shades the lip edge.
Pack size
Check the current pack size on the official page
Shade / variant
Reference: KAYA BEIGE; compare available variants
Use it at
Before tint or gloss, if wanted.
Check the exact product & shades
Product photograph source

rom&nd brand reference image; copyright belongs to the brand. Official source.

rom&nd THE JUICY LASTING TINT official product photograph

18 · Lip tint

rom&nd

THE JUICY LASTING TINT

What it does
Adds lip colour.
Pack size
Check the current pack size on the official page
Shade / variant
Reference: POMELO SKIN; compare available variants
Use it at
Near the end of makeup; apply as directed.
Check the exact product & shades
Product photograph source

rom&nd brand reference image; copyright belongs to the brand. Official source.

rom&nd GLASTING WATER GLOSS official product photograph

19 · Lip gloss

rom&nd

GLASTING WATER GLOSS

What it does
Adds a glossy finish.
Pack size
Check the current pack size on the official page
Shade / variant
Reference: METEOR TRACK; compare available variants
Use it at
On its own or over compatible lip colour.
Check the exact product & shades
Product photograph source

rom&nd brand reference image; copyright belongs to the brand. Official source.

Beauty of Joseon Radiance Cleansing Balm official product photograph

20 · Cleansing balm

Beauty of Joseon

Radiance Cleansing Balm

What it does
An optional first cleansing step to remove makeup.
Pack size
100ml
Shade / variant
Not applicable
Use it at
At the end of the day; follow label directions.
Check the exact product & shades
Product photograph source

Beauty of Joseon brand reference image; copyright belongs to the brand. Official source.

Product details checked 4 October 2026. Verify the current local pack, shade availability and directions on the official page; regional versions can differ. Prices and stock are not tracked here.

CHOOSE WITH CONFIDENCE

Make the label work for you

Start with texture

Compare a light lotion or gel with a richer cream. Choose for comfort and your own skin’s needs; a popular ingredient is not a guarantee that a product will suit you.

Read beyond the front

Check the full ingredient list, directions, expiry information and the period-after-opening symbol. “Natural” and “Korean” do not mean a product cannot cause irritation.

Try shades carefully

Compare foundation shades near your jaw in daylight when possible. Ask staff for a clean tester and disposable applicators instead of sharing a used puff or lip wand.

Buy the exact item

Check size in mL or g, refill versus complete compact, and gift-set contents. Use official brand stores or established retailers, and keep the receipt.

Meet Korean beauty brands

6 brands

SKINCARE

COSRX

Explore cleansers, essences and creams, including the Advanced Snail collection.

Explore: Advanced Snail 96 Mucin Power Essence

Visit the official brand site ↗

LIP & SKINCARE

LANEIGE

A starting point for lip masks and face moisturisers. Compare product sizes and scents when choosing a gift.

Explore: Lip Sleeping Mask

Visit the official brand site ↗

SKINCARE

innisfree

Browse a Korean skincare range with a brand story connected to Jeju Island.

Explore: Cleansers, serums and moisturisers

Visit the official brand site ↗

SKINCARE & SUN CARE

Beauty of Joseon

A skincare brand drawing inspiration from Korean beauty traditions, with products across cleansing, serums and sun care.

Explore: Sun-care collection

Visit the official brand site ↗

MAKEUP

HERA

Explore a Seoul beauty brand through cushion foundations, lip colours and glosses.

Explore: Black Cushion Foundation and Sensual Nude Gloss

Visit the official brand site ↗

PREMIUM SKINCARE

Sulwhasoo

Discover skincare collections including First Care Activating and the ginseng range, or visit its Bukchon brand space.

Explore: First Care Activating Serum

Visit the official brand site ↗

Brand links open official websites. Product ranges and formulations can differ by country; check the Korean product label in store.

Where to shop in Seoul

Inside Olive Young in Myeongdong, August 2024.
Inside Olive Young in Myeongdong, August 2024. Sgroey / Wikimedia Commons · CC BY-SA 4.0 · Resized; WebP.

Check current opening hours and any experience reservations with the venue before visiting.

A more useful shopping bag

Compare the exact product

Check the size, shade and full product name. A gift set can contain smaller items than the individual version.

Try colours in store

Ask staff for a tester or colour swatch. Compare cushion and lip shades in natural light, and read the ingredient list before buying.

Plan your stop

Open the shop map, leave room in your luggage and use the currency converter to compare your shopping budget.

Open currency converter ↗
More Korean shopping in K-Shop ↗Seoul destination guide ↗Discover K-Pop ↗

READY TO PLAN?

Put this stop into a practical Korea itinerary.